Its YouTube's biggest debut of for VR video.
Gorillaz‘s virtual reality clip for ‘Saturnz Barz’ has broken YouTube’s record for the biggest debut of a VR video.
The Damon Albarn and Jamie Hewlett-led band unveiled the video last week, incorporating their Popcaan collaboration with snippets of three other new songs. The clip features a haunted house and pizza floating in space. Scroll below to watch.
The video was viewed more than three million times in its first 48 hours and has now been watched over five million times. The non-VR version of the video has been viewed nearly 15 million times.
Previously, the YouTube record for a VR debut was held by Russian band УСПЕШНАЯ ГРУППА. Their ‘СТРАННЫЙ‘ video attracted 1.3 million views in its first 48 hours.
Watch Gorillaz’s ‘Saturn Barz’ VR video beneath:
Gorillaz recently announced new album ‘Humanz’, which will be released on April 28. So far, they’ve aired four songs from the record: ‘Saturnz Barz’, ‘Andromeda’, ‘We Got The Power’ and ‘Ascension’. Read NME‘s reviews of the new tracks.
‘We Got The Power’ features guest vocals from Noel Gallagher and Savages‘ Jehnny Beth. Of working with Gallagher, Albarn said it was “really great” and that Noel is “fantastic in the studio”. He added: “It’s nice when you see how someone goes about their business. He’s great.”
Gorillaz’s own Demon Dayz Festival is taking place at the Kent theme park Dreamland in Margate on June 10. The full line-up is still to be announced.
Gorillaz will also play their first North American show for seven years in July.NME